A sustainable
stroller

Our adventure

Pierre-Yves, a former top-level athlete and above all a father of 4 children, has tested and worn out a few strollers. Not one of them met the main criteria, essential to his ideal stroller : maneuverability, look, comfort and sustainability.

“After 25 years working in communications in Paris, I have returned to my roots, where I can breathe again. I imagined a stroller that could go anywhere (beach, mountains, trails, forest) : simple, functional, trendy and green. Ideal for active parents, who care for nature and are eager to start a ‘babyrider’ community. »

Pierre-Yves

The Babyride
brand

“La belle poussette”, sustainable and made in France.

Our approach has been to integrate the environment into the design of the product right from the start. Basic specifications : one tube, 3 wheels, one canvas in order to make it a stylish, minimalist and durable good. After 3 years of research and development we came up with this sleek design.

The manufacturing process was carefully planned, orchestrated and calculated to leave the smallest environmental footprint.

“We are thinking of our children and our children’s children for a better world”.

Manufacturing
& approach

Our main ambition is to reach a « zero plastic » goal. So we built our stroller with a hollow painted steel structure and a linen seat, reinforced with felt for a soft padded effect.

From the selection of raw materials, right down to the choice of our partners, our packaging and the optimization of transportation, we aim to reach a « zero plastic » goal.

We favor local manufacturing and short distribution channels (France / Belgium).

The frame and seat are made locally in Nouvelle-Aquitaine. Component assembly and logistics are done directly from our factory. We give a lot of importance to our R&D, in order to open up new perspectives of mobility, always with respect of our Planet.

Based in Anglet in the Basque Country, Babyride® is a concept, an identity, a unique and minimalist stroller.

A stroller designed to take you wherever the others don’t go.

Our main ambition is to bring to the users (baby/parents) a real comfort, tested and approved by young and old, while taking care of the earth.

Why steel ?

The life cycle

From manufacturing to the use of raw materials (linen, wool, metal, recycled PES), and by recycling our strollers after years of good and loyal service, we want to control the life cycle of our strollers and make it “100% POSITIVE IMPACT”.

Our DNA,
our values

“Going where others won’t go”
“Going where we’re not expected”
“Doing what others don’t”

 

Behind
the "eco-friendly"
label

Our main ambition is to reach a « zero plastic » goal. From the selection of raw materials, right down to the choice of our partners, our packaging and the  optimization of transportation we aim to reach that goal. We favor local manufacturing and short distribution channels.